Showing posts with label Fashion Week. Show all posts
Showing posts with label Fashion Week. Show all posts

Monday, 23 January 2012

Jeffrey Michael Debut Fashion Film Teaser


Having the debut for Jeffrey Michael creep up next month on February 19th, the team at Jeffrey Michael have been working hard creating the elegant lookbook and fashion video. Take the first look at this amazing creation by Ben Charles Edwards and an award winning team who have taken on their own respective realms.

http://www.youtube.com/watch?v=QbyNxqeByl0&feature=plcp&context=C37b82f3UDOEgsToPDskL5GNRQIWW4JPUdRnIsI8Ml

Video Credits :

Director - Ben Charles Edwards
Assistant Director - Alexander Appel
Stylist - Claudia Behnke
Hair & Makeup Designer - OscarAlexander Lunberg
Makeup - OscarAlexander Lundberg
Hair - Aaron Blondell
Water Model - Skye Victoria
Wind Model - Anja S (Profile)
Earth Model - Laura
Fire Model - Lina (Profile)


Jeffrey Michael A/W 2012

February 19th, 2012 - 3 pm - 6 pm at the Lightbar, at St Martin's Lane Hotel.


'The Preternatural Deity'


An exciting look into the four piece London Fashion Week Video that will be displayed in the debut show by Jeffrey Michael.

This collection was inspired from the silhouettes of the Golden Age of Hollywood, when women like Elizabeth Taylor, Audrey Hepburn, and Marilyn Monroe ruled the silver screen with poise, grace and elegance. Beauty was inspired from elegant draping fabrics, sumptious colors, and timeless fitted cuts that showcased the shoulders, back, or breasts; not all at once, but in revealing captured moments up on glamorous movie posters and throughout the memories of movie lovers for all time. These women will forever be remembered in their flowing red carpet dresses, and timeless hollywood movie roles that have left them in every stream of our current day existence and popular culture.


Specifically the movie moments in Cat on a Hot Tin Roof, of the sexually frustrated Elizabeth Taylor in the classic Tennessee Williams play to film showcased a women who was both sexual and refined, classic yet volumptous in soft whites, and creams. Her personality was embued with hearty tension, while showing composure and pleasantry in her beautifully crafted wardrobe. As well in the young daydreaming Audrey Hepburn in Sabrina and Roman Holiday, and the firey sexual Marilyn Monroe in Gentleman Prefer Blondes, and How to Marry a Millionaire.


The collection silhouetes play off of these themes in long flowing evening dresses in deep rich colors, that showcase couture hand applique, and fine detailing in each dress piece. Having long flowing dresses contrasted with open side slits, sweetheart necklines, and teardrop backs revealing portions of skin in the most flattering way harkens back to these rich movie histories.


Similarly the ideas of embodied symbolisms of women deity and elemental references which have led the collection to reflect upon the four natural elements of earth, fire, wind and water. Showcasing these classic hollywood women in the light of fire, in the breath of air, etc in an attempt to bring each garment to life with motion and light. Within the visceral potent film that accompanies the main showcase at London Fashion Week will showcase these elements brought to a sophisticated reflection in the four main garments of the collection representing their four elements earth fire wind water. Through these elements and the film, the act and cycle of creation, destruction, then creation again are influenced upon the pieces in a way that embues each dress with a living entity in itself. Therefore the idea of this strong ephemeral woman almost becomes the symbolic woman, in both the eyes of the world (hollywood) and in nature as this immortal diety.

A deity is a recognized preternatural or supernatural immortal being, who may be thought of as holy, divine, or sacred, held in high regard, and respected by believers.

Tuesday, 5 July 2011

Summer @ Jeffrey Michael Design



A new summer awaits Jeffrey Michael Design and the team is getting ready for some epic adventures.

As you may know summer time is when JMD adventures out into new territory and works on expanding the brand into bigger and better iterations. Specifically, like last summer JM has been working hard at moving the brand and its goals int New York City.

Already having visited Los Angeles and New York City once to meet new contacts, discuss possibilities with one of a kind stores, and to meet with investors, JMD is returning this week to New York City for some of the biggest meetings to date for the brand.


(In LA at the Maxfactor / Hollywood Musuem - this is wear they made Marilyn blonde !)

A major goal and meeting that is set up is that of finding a New York City based PR so that Jeffrey Michael may expand into North America. Already doing very well in London it is time to harness the connections and thrust that has naturally been happening in the many clients and suggested work in this fantastic city. JM will be meeting also with some very interested parties who want to show Jeffrey Michael at New York Fashion week in a very sexy avant garde location.

Jeffrey Michael Design has been working with excitement and heavy hand at creating the first capsule collection which will be presented in Kiev in the Ukraine this October to the international press. This fantastic city laid host to Jeffrey Michael and his creations last March to amazing response and revue. Presenting, mingling, and being interviewed by the talents of Kiev including Daria Shapavola, and meeting with previous head of Russian Vogue Alena Porkskova, JMD was encouraged to create its first capsule collection to be reviewed by the international press.







(JM with the notorious, charming and famous blogger 'The FaceHunter' and other exciting shots from Kiev Fashion Days in the Ukraine)

Now onwards to New York to purchase fabrics, notions and all the adventurous pieces that create a collection by JMD - keep your eyes pealed for sneak peaks as we have the same amazing style and flavor that has come to be known for the Jeffrey Michael Brand.




*special thanks to Kiev photos from Icon Photography (all other credits just contact me and I'll put them up :) !)

Wednesday, 26 January 2011

JMD on the Cover of Sideview Magazine


After shooting with the amazing milliner Louis Mariette last November, finally out in its quarterly magazine is the lovely couture creator himself, Louis wearing a custome made Jeffrey Michael Design piece on the cover.


Made to match his supple brown hues of eyes skin and hair, this piece was conceived after an exciting meeting with the editors of Sideview magazine last fashion week between sips of coffee after shows at the ON/OFF venue at Chancery Lane.

Visualized for the cover, the artist Jeffrey Michael created the piece using his typical organic and found materials to create this soft, cozy shoulder zip bolero. The piece soft lights through its dense organic material to illuminate soft brown lighting over its wearing party.

Made to be slightly asymetrical and to be worn open on the cover, Louis made this piece come to life. Shot by the amazing Karl Lake, and brought to life in the garden area outside Louis's studio space, we spent the day with him getting the story of our lifetime from a true gentleman. Thanks to the Sideview team and luscious editor Dumebi !!!!


Jeffrey xx