Saturday, 14 August 2010

Groove Armada

As seen from their most recent performance in Amsterdam, Groove Armada is an epic force to be reckoned with, being a very long established music maker from its humble beginnings in the early 90's. JMD has had the great fortune of partnering with Groove Armada, and Ada Zanditon to come up with a light up costume creation for lead singer Becky for their upcoming touring this year.

Paper Romance Video-

To be created as a brainchild between Ada and Jeffrey, this piece will speak to the future of both of their careers, in lighting, and creative throwback. Taking references from Tron, Broken Glass, and futuristic design inspirations in both of their collections, this piece will be used throughout the upcoming touring season for the band's lead female singer.

Groove Armada has played all over the world, taking in Russia, New Zealand, Ireland, Turkey, Los Angeles, two sold out tours of the UK, which culminated in three consecutive sold-out nights at London's Brixton Academy, and two-sold out tours of Australia, ending with a live New Year's Eve gig for 20,000 people on Bondi Beach, Sydney. Of special note gig wise is the amazing London outdoor festival Lovebox, of which Groove Armada has headlined along with the likes of Goldfrapp and The Flaming Lips

Ada Zanditon interned with Alexander Mcqueen before studying at the London College of fashion, where she graduated with high honors. Since then, she has worked with the likes of Patrick Wolf, Bishi, Robots in Disguise, etc etc (so many amazings), and shown her collections on many prestigious runways at London Fashion Week.

Jeffrey Michael and Ada had the chance meeting throughout the last year at many mingles, runway shows, and adventures through common friends (it was destined before long) and joined forces recently several months ago with the intent to create something visionary that lent upon both of their skills. Utilzing exciting lighting schemes, structural design, and intense costume creation, the two have madly been scheming and creating in coordination with team Groove Armada.

Get excited, this is the big time !! Look to see the piece this September and keep posted for finished pics ....

Ada's Collections =
Info on Groove Armada =
Paper Romance Video-
Jeffrey's Collections =

Jeffrey xx