Jeffrey Michael: On The Set

http://www.youtube.com/watch?v=1c0ym7JzVfE&feature=related

Finally revealed is the commercial I worked on last October, for Rimmel London, "get the london look" who's fabulous new spokeswomen are Georgia May Jagger and Coco Rocha. I had the honor and privelege of working with miss Jagger, and had the joy of her signing the British Vogue that came out that same month with her on the cover (of which she delightfully said was the first autograph she had ever been asked to sign!!). It was delightful to be on set, and Georgia could command a complete silence of about 50 odd people when she walked into the room from makeup. Young, beautiful and perfectly what Rimmel is all about.

Linked on this page half way down is the "the making of video" , behind the scenes for both scenes in the arcade, and the internal tunnel which were both giant sets completely created from nothing. http://www.rimmellondon.com/UK/OurFace/OurModelLooks.aspx?look=125

It was an amazing experience to watch over two days a white set the size of which could hold a small ship, to be transformed into a working arcade, and visually identical tube station. Between takes we actually were encouraged to play into the games which worked incase of need for background models (which didn't happen sadly!) In the behind the scenes you can see the first glimpses of the motorcycles and Georgia trying to hit the line, "get the london look" camera straight on, hair flowing. Amazing to view, amazing to help with !

My job on set was to light the fabulous motorcycles, which were made to resemble arcarde games. The whole concept of the commercial was the girls "racing to the finish line" between Georgia and another up and coming beauty, Flip (her name) . The two girls started with a walk off, and then hopped on the 15 000 £ motor bikes to then race on. My job was to install the side lighting and game lighting to give the very masculine realistic motorcycle, a playful simulated look. The lighting used was color change LED nodes on sticky tape, which was attached and followed the lines of the motorcycle. Linked wirelessly to a controller I was onset for two days playing with the flashing colors which went from a static pinkish purple, to then flash through blue, red , green and yellow.