Monday, 23 January 2012

Jeffrey Michael Debut Fashion Film Teaser

Having the debut for Jeffrey Michael creep up next month on February 19th, the team at Jeffrey Michael have been working hard creating the elegant lookbook and fashion video. Take the first look at this amazing creation by Ben Charles Edwards and an award winning team who have taken on their own respective realms.

Video Credits :

Director - Ben Charles Edwards
Assistant Director - Alexander Appel
Stylist - Claudia Behnke
Hair & Makeup Designer - OscarAlexander Lunberg
Makeup - OscarAlexander Lundberg
Hair - Aaron Blondell
Water Model - Skye Victoria
Wind Model - Anja S (Profile)
Earth Model - Laura
Fire Model - Lina (Profile)

Jeffrey Michael A/W 2012

February 19th, 2012 - 3 pm - 6 pm at the Lightbar, at St Martin's Lane Hotel.

'The Preternatural Deity'

An exciting look into the four piece London Fashion Week Video that will be displayed in the debut show by Jeffrey Michael.

This collection was inspired from the silhouettes of the Golden Age of Hollywood, when women like Elizabeth Taylor, Audrey Hepburn, and Marilyn Monroe ruled the silver screen with poise, grace and elegance. Beauty was inspired from elegant draping fabrics, sumptious colors, and timeless fitted cuts that showcased the shoulders, back, or breasts; not all at once, but in revealing captured moments up on glamorous movie posters and throughout the memories of movie lovers for all time. These women will forever be remembered in their flowing red carpet dresses, and timeless hollywood movie roles that have left them in every stream of our current day existence and popular culture.

Specifically the movie moments in Cat on a Hot Tin Roof, of the sexually frustrated Elizabeth Taylor in the classic Tennessee Williams play to film showcased a women who was both sexual and refined, classic yet volumptous in soft whites, and creams. Her personality was embued with hearty tension, while showing composure and pleasantry in her beautifully crafted wardrobe. As well in the young daydreaming Audrey Hepburn in Sabrina and Roman Holiday, and the firey sexual Marilyn Monroe in Gentleman Prefer Blondes, and How to Marry a Millionaire.

The collection silhouetes play off of these themes in long flowing evening dresses in deep rich colors, that showcase couture hand applique, and fine detailing in each dress piece. Having long flowing dresses contrasted with open side slits, sweetheart necklines, and teardrop backs revealing portions of skin in the most flattering way harkens back to these rich movie histories.

Similarly the ideas of embodied symbolisms of women deity and elemental references which have led the collection to reflect upon the four natural elements of earth, fire, wind and water. Showcasing these classic hollywood women in the light of fire, in the breath of air, etc in an attempt to bring each garment to life with motion and light. Within the visceral potent film that accompanies the main showcase at London Fashion Week will showcase these elements brought to a sophisticated reflection in the four main garments of the collection representing their four elements earth fire wind water. Through these elements and the film, the act and cycle of creation, destruction, then creation again are influenced upon the pieces in a way that embues each dress with a living entity in itself. Therefore the idea of this strong ephemeral woman almost becomes the symbolic woman, in both the eyes of the world (hollywood) and in nature as this immortal diety.

A deity is a recognized preternatural or supernatural immortal being, who may be thought of as holy, divine, or sacred, held in high regard, and respected by believers.

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